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| Source: Imdb |
This dramatisation about the political mud-slinging leading
up to the Brexit referendum was deeply cynical and frustrating, yet also
deliciously evil and cheeky in parts. It was supremely scary to see the political opponents apply
standard marketing techniques that I’ve learned at Uni: ask your customer, form
an insight, boil it down to a message, create the product. Simple, but
effective. The difference to any other application of marketing is that a
product which is built on lies and false promises would be rejected by the market
before long – but the British public never got a chance to revise a decision
built on a short-sighted and petty misinformation campaign. Tragic.
Benedict Cumberbatch
as Dominic Cummings gave a surprisingly likeable performance. In fact, all the
cast did good jobs, but particularly the guy they had playing Boris Johnson (Richard Goulding) was
so good that if you only heard him speak without seeing him, you would believe
it’s 100% him.
The production
itself had a fresh, modern feel to it. The transitions were interesting, and I
really loved those long one-shot scenes they put in. Clearly, the director trusted
his cast, and not without reason.
All in all,
a frustrating look at real events, from which nobody has learned, I’m sure… 3/5
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